<aside> 🍕 Dominos Mobile App?

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Domino's is a multinational pizza restaurant chain. Domino's provides pizza delivery and carryout services as well as dine-in services through its restaurants.

The Task

To redesign the Domino's user interface to make it more user-friendly, intuitive, and visually appealing.

This project purely focused on the visual design aspect of the app. This part of the exercise was meant to improve the figma skills while working on the little details.

Problem Statement

Despite being one of the largest pizza chains in the world, Domino's often receives criticism for its cluttered, confusing, and outdated user interface. This can cause difficulty for customers in finding what they need, leading to frustration and a possible decision to abandon the platform.

Specific Pain Points:

• The menu is not well-organized and is difficult to browse.
• The ordering process is not user-friendly and can be confusing.
• The homepage is cluttered with too much information and is difficult to navigate.

Proposed Solutions:

1. Streamline the homepage by removing unnecessary clutter and highlighting important information like menu, deals, and store locator.
2. Make it easy for customers to find items with clear categories.
3. Simplify the ordering process and make it more intuitive for users.
4. Utilize a clean and contemporary design that aligns with Domino's brand identity and appeals to modern users.

Overall, the goal of the redesign is to create a more user-friendly and efficient Amazon shopping experience.

User Persona: